Lego plans to pilot an ABS brick recycling scheme in the UK as it continues to research other sustainable materials
2024-01-25
Lego, a Danish toymaker, said it was piloting a service in the UK market to recycle, reuse and recycle its ABS bricks.
According to the company,94% of consumers in the UK pass on the blocks to friends, family or donate them when they no longer use them. For the rest, Lego encourages the return of unused bricks using a free mailing label.
The toymaker said that during the trial, they will recycle the returned blocks and make them into other items, such as storage boxes.
Tim Brooks, Vice President of Environmental Sustainability, said: "Piloting the Lego Replay scheme in the UK is an important step towards a more circular development for us. We want to relocate, reuse or recycle every Lego piece so they can be used for longer."
The company added that it has committed to spend $1.4 billion on sustainability projects over the next four years.
Lego Replay was first launched in the United States in 2019 and expanded to Canada two years later. Lego says 230 million bricks have been returned by households in North America since the recycling service began.
Separately, the company recently announced it was abandoning its goal of using recycled PET, but said it would continue to research other sustainable materials.
The toymaker said that during the trial, they will recycle the returned blocks and make them into other items, such as storage boxes.
Tim Brooks, Vice President of Environmental Sustainability, said: "Piloting the Lego Replay scheme in the UK is an important step towards a more circular development for us. We want to relocate, reuse or recycle every Lego piece so they can be used for longer."
The company added that it has committed to spend $1.4 billion on sustainability projects over the next four years.
Lego Replay was first launched in the United States in 2019 and expanded to Canada two years later. Lego says 230 million bricks have been returned by households in North America since the recycling service began.
Separately, the company recently announced it was abandoning its goal of using recycled PET, but said it would continue to research other sustainable materials.
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